Case study - Asito

One Go: From Cleaning Report to Scalable Platform

“The strength of our collaboration with Baseflow lies in the partnership. Not a supplier, but a team that thinks, builds, and strategizes alongside us.”

Killian Ros, Product Owner, Asito

Background: A Service Provider in Motion

Asito is one of the largest facility service providers in the Netherlands, operating at locations such as NS train stations, universities, and airports like Schiphol. As a market leader in cleaning services, Asito continuously looks for ways to optimize processes, professionalize its services, and better support employees on the work floor.

Challenges:

Reports and tasks handled manually and inefficiently

Limited visibility into who needs to do what and where

Multiple user groups with limited digital skills

No standard software that matched Asito’s specific processes

Need for a scalable platform for 80+ locations and thousands of users

The ambition

To build a scalable digital platform that centrally manages reports, tasks, and assets, works effortlessly on the work floor, and grows together with the organization.

Approach: Starting Small, Creating Big Impact

Baseflow and Asito worked side by side in a multidisciplinary team, including developers, a product owner, and a strategic technical sparring partner from Baseflow. Our focus was primarily on the Technology, Strategy, and Autonomy axes of the Oxygen model.

We worked on:

Developing a mobile app (Flutter) and web application for different user groups

Building a scalable backend architecture based on microservices

AI integration for photo-driven reports

Development of the Vloermeester product (a new vertical)

Ongoing roadmap sessions and on-site validations

“Customer needs are our compass, but we always take ownership of how we build. Sometimes that means choosing a different route, even if it takes more time.”

Diederik IJspeerd, Teamlead Baseflow

Flutter on the Frontline: The Interface of a Deeply Technical Platform

While the core of the One Go platform lies in a backend with a complex microservice architecture, real-time data streams, and deep integrations with systems such as NS and Droomparken, Flutter plays an essential role at the front end.

It is the layer that thousands of end users interact with daily, translating the complexity of the platform into simplicity, clarity, and speed.

At Baseflow, technology choices are never imposed top-down. They are made as a team based on product vision, user context, and future scalability.

For the mobile layer of One Go, this evaluation led to the choice for Flutter: fast, intuitive, maintainable, and powerful enough to present complex backend information in real time.

“At Baseflow, we don’t choose technology because we already know it, but because it fits the challenge. Flutter was the right choice for the mobile layer of One Go: fast, clear, and perfect for our diverse user group.”

Rik Vrielink, former Teamlead OneGo, Asito

By combining technical expertise with pragmatic process advice, the collaboration quickly became visible in daily operations: less friction, more visibility, and higher quality.

Three Different Apps on Top of a Highly Complex Engine

Three applications — OneGo, My Tasks, and Vloermeester — run on top of a powerful backend ecosystem. The Flutter app communicates with a large ecosystem of backend services, including:

Real-time integration with NS core systems

Allowing NS service desk tickets to appear live in the application and be handled immediately.

An event-driven microservices architecture

Processing and distributing reports, tasks, assets, roles, and workflows.

AI services

Classifying photos, automatically categorizing reports, and suggesting task types.

The Flutter app therefore acts as a lightweight interface on top of a powerful engine, built to handle data-intensive operations without exposing that complexity to the user.

“The app is the layer that brings everything together: data from NS systems, AI recognition, planning, assets. Flutter gives us the flexibility to make that complexity feel simple for the user.”

Killian Ros, Innovation Manager, Asito

Fast Testing, Fast Learning

Flutter enabled the team to validate new features extremely quickly on the work floor.

Whether it was photo uploads, reports, offline usage, or task flows, cleaners at stations and parks could test new functionality within days.

“Flutter gave us the ability to move features from idea to practice incredibly fast. That significantly accelerated adoption.”

Killian Ros, Innovation Manager, Asito

Strategic Advantage for the Future

By using Flutter as the mobile interface, the platform delivers a consistent experience across hundreds of locations and thousands of devices.

Updates can be rolled out simultaneously, UX patterns remain recognizable, and new modules like Vloermeester can easily be added.

Flutter is not the foundation of the platform — that foundation lies in the backend — but it is the crucial layer that makes the platform’s intelligence visible and usable for people on the work floor.

“Flutter is not our foundation, but it is a crucial layer that works incredibly hard to translate the intelligence of the platform to the user.”

Gerwin Rupert, Co-founder Baseflow

Partnership in Practice: Building Relevance Together

The collaboration between Baseflow and Asito goes beyond project delivery. It is a partnership based on mutual trust, shared ownership, and a joint drive for innovation. From the very first sessions, the focus was not on the product itself, but on a shared ambition: building a solution that truly adds value on the work floor.

“From day one, we have been sparring partners. Not afraid to adjust course or be critical, always with mutual respect.”

Rik Vrielink, former Teamlead OneGo, Asito

Asito brings domain knowledge, process insights, and access to users.
Baseflow contributes technical expertise, product vision, and scalable thinking. Together, this results in co-creation across the entire process.

“Our roadmap emerged through co-creation. Baseflow doesn’t just think along with us; they also dare to say no when something isn’t scalable or strategic.”

Killian Ros, Innovation Manager, Asito

The collaboration is flexible in execution but long-term in vision. Feedback loops are short, validations happen on location, and decisions are made with growth, adoption, and future-proofing in mind.

What Has Been Delivered?

Mobile and web applications for 1000+ users

Report and task management with photo recognition and AI

Vloermeester as a new product within the platform

Scalable multi-workspace platform (50+ organizations)

Deep integrations with NS systems

Enterprise-level authentication and security

What Is the Impact?

Faster response times

Reduced pressure on planning and coordination

Higher adoption thanks to intuitive UX and AI support

Increased ownership on the work floor

Platform ready to scale to 2000+ workspaces

Result: From Floor to Vision

Through intensive collaboration, One Go has evolved into a mature and scalable service platform.

Where does Asito stand on the path to trust-driven engineering?

Technology

The scalable architecture of the One Go platform is designed to support the complex needs of Asito’s operations. By leveraging AI, the platform can automate routine tasks such as categorizing cleaning requests and suggesting task types based on image recognition.This not only streamlines operations but also improves accuracy and efficiency. Using Flutter for the mobile interface ensures these advanced capabilities remain accessible through a user-friendly experience across devices.

Autonomy

Baseflow operates with a high degree of independence within defined frameworks, enabling agile decision-making and innovation.This autonomy allows the team to quickly adapt to change and implement solutions aligned with the broader project goals, keeping the platform robust and responsive to user needs.

Strategy

Monthly roadmap sessions and strategic co-creation are essential to align the project with Asito’s long-term goals.These sessions encourage open dialogue between teams, enabling the exchange of innovative ideas and ensuring the platform evolves to meet both current and future needs.By engaging in strategic co-creation, Asito and Baseflow can anticipate market trends and adjust their strategy, keeping the platform competitive and relevant.

Looking Ahead: The Power of Scale and Intelligence

The collaboration is evolving along two strategic lines:

Moving toward self-service and form-driven workflows

Essential for scaling to 2000+ workspaces.

AI-supported user experiences

From voice input to automatic report categorization.

“What started with a simple use case has grown into a full platform for operational insight and action. And we’re far from finished.”

Gerwin Rupert, Co-founder Baseflow

Summary

OneGo demonstrates how a service provider can become a digital frontrunner by building intelligently, working iteratively, and trusting a partner that bases technical decisions on context rather than preference.
The collaboration between Asito and Baseflow is one of equality, strategic sharpness, and shared responsibility.

“Without Baseflow, we wouldn’t have OneGo as it exists today. This is not a supplier — this is a partner.”

Wouter Arkink, Innovation Manager, Asito OneGo

Explore more