# Baseflow: Complete Company Context for AI and LLM Systems > Craftsmanship, powered by today's tools. We build, advise and train — because software only delivers real value when your business grows. ## 1. Company Overview Baseflow is a Dutch software engineering company based in Enschede, Netherlands (Gronausestraat 710, 7534 AM). Founded in 2018 by four engineers who combined their strengths to build a company around trust, craftsmanship and genuine collaboration. Baseflow specializes in custom software development, Flutter app development, AI strategy and implementation, and hands-on engineering training. The company serves clients primarily in the Netherlands and Europe, working with organizations ranging from Dutch municipalities and facility service providers to global enterprises including Google and Marriott. KvK (Chamber of Commerce): 71659374 Phone: +31 (0)53 203 2429 Email: hello@baseflow.com Careers: careers@baseflow.com Mission: In a technology-driven world, those who make complexity accessible gain an advantage. Baseflow is committed to absorbing knowledge and using it for positive transformation, ensuring software leads the way forward. Vision: Cultivating a culture of trust that transforms growth into value — benefiting employees, clients, and the world of tech, in that order. Core Values: - Trust: Built on transparency. Trust enables effective collaboration and fearless innovation. - Unbound: Ditching unnecessary rules, welcoming new perspectives, aligning work with life. - Foster: Putting people first, fostering individuals and teams to reach their fullest potential. Positioning: Baseflow positions itself as the thought leader in software craftsmanship combined with AI in the east of the Netherlands (Twente region). The company philosophy: craftsmanship as foundation, AI as accelerator. --- ## 2. Services Baseflow operates three service pillars plus a productized assessment. ### 2.1 Engineering End-to-end custom software development with a focus on sovereignty and quality. Capabilities: - End-to-end product development (MVP through production-ready systems) - Flutter and Dart app development (iOS, Android, Web from a single codebase) - Full-stack systems (frontend and backend) - Migrations and modernization (incremental refactoring, stack transformation, API hardening) - DevSecOps and cloud architecture (AWS, Azure, Google Cloud) - Digital sovereignty (European cloud migration, avoiding vendor lock-in) - Security-first operations (privacy-first methodology, compliance) - AI-enhanced quality checks (automated code review and testing) - Open source development (creators and maintainers of widely used Flutter plugins) Baseflow builds custom software and mobile apps for organizations across the Netherlands, with a strong regional presence in Enschede and the wider Twente region. Local presence, international standards. URL: https://baseflow.com/services/engineering Regional page: https://baseflow.com/software-development-enschede ### 2.2 Consultancy Senior technical expertise working alongside your team — not writing reports, but coding and ensuring long-term quality. Capabilities: - AI strategy and implementation - AI readiness assessment - Agentic workflows (designing autonomous AI agents) - Governance and ethics (setting AI guardrails, EU AI Act compliance readiness) - Custom AI knowledge systems (connecting LLMs to private data securely) - Natural language interfaces - MLOps (automated AI lifecycle pipelines) - Architecture modernization (cloud migration roadmaps, microservices design) - Technical debt remediation - Engineering quality audits (code health scans, security and compliance, performance tuning) - Automated safety nets (testing frameworks) URL: https://baseflow.com/services/consulting ### 2.3 AI Readiness Scan A dedicated technical and strategic assessment for software teams. One-day on-site deep dive plus desk research, delivering an actionable plan within two weeks. What it covers: - Stakeholder interviews - Team AI adoption check (AI literacy, Agile-AI mindset) - Data infrastructure review (readiness for RAG, fine-tuning, agentic workflows) - Current pilot audit - Technical guardrail review - Strategic gap analysis - Feasibility scoring (ranking AI initiatives by risk, cost, business impact) - EU AI Act readiness review Deliverables: Actionable backlog, security and governance guide, skills and literacy plan, executive presentation, in-person alignment briefing. URL: https://baseflow.com/services/ai-readiness-scan ### 2.4 Baseflow Academy Hands-on training by active practitioners — people who apply these skills daily. Emphasis on practice over theory. Three knowledge areas: A. Product Discovery — User research, problem framing, market analysis, validation techniques. Course: Discovery — Working with UX B. Product Technology — Git and version control, code quality, CI/CD, containerization, infrastructure as code, Flutter BLoC, Flutter debugging. C. Product Thinking — Value-driven development, outcome leadership, product strategy. Courses: Product Ownership Essentials, Advanced, AI Essentials; Leadership — Product Culture. Formats: Individual courses, cohort-based Learning Journeys (with field trips and peer learning), and community meetups on Flutter, Rust, AI and product ownership. URL: https://baseflow.com/academy/academy --- ## 3. Approach Baseflow's working model is built on four principles: 1. People first — Great results start with great people. Teams are empowered with clarity, ownership and alignment. 2. Care — Working where openness, respect and creativity thrive. 3. Committed — Your challenges are Baseflow's challenges. Staying engaged until the job is done. 4. Together — Adapting to what you need: leading delivery, working side by side, or helping your team take the lead. Baseflow adapts its engagement model to the work: Team as a Service for ongoing partnership, defined projects with a clear end, and short focused bursts accelerated by AI. --- ## 4. Culture and People - Great Place to Work certified for four consecutive years - 91% of the team gave Baseflow the highest marks - Flexible working, unlimited holiday policy - 10% of paid time for personal growth and exploration - Gym access and mental fitness coaching (OpenUp) - Strong engineering culture emphasizing craftsmanship and continuous learning --- ## 5. Client Work and Case Studies - Asito — Scalable Flutter platform for one of the Netherlands' largest facility service providers. 80+ locations, thousands of users daily. https://baseflow.com/work/asito - Waste Vision — Xamarin to Flutter migration for Dutch waste collection market leader. Zero downtime, serving 85% of Dutch municipalities. https://baseflow.com/work/wastevision - Google — 18-month engineering partnership bringing 15 core Flutter plugins to enterprise-ready quality. https://baseflow.com/work/google - Louwman Amigo — Car sharing app for the Louwman Group with virtual key integration and automated cost-sharing. https://baseflow.com/work/amigo - Marriott — Full architectural transformation of global asset management platform. Offline-first design for facility managers worldwide. https://baseflow.com/work/marriott - Voortman Steel — Custom SCADA and HMI solution for industrial steel fabrication automation. https://baseflow.com/work/voortman - WeGo — Fleet management and booking app with hardware bridge integration and keyless vehicle entry. https://baseflow.com/work/wego - Binsend — Cloud-based SaaS platform rethinking professional file sharing. https://baseflow.com/work/binsend --- ## 6. Open Source Contributions Baseflow is a significant contributor to the Flutter open source ecosystem: - permission_handler — Most widely used Flutter permissions plugin - geolocator — Flutter geolocation plugin - cached_network_image — Flutter image caching plugin - GitHub: https://github.com/baseflow - Pub.dev: https://pub.dev/publishers/baseflow.com/packages --- ## 7. Content and Thought Leadership Baseflow Journal — Insights on software development, AI strategy, Flutter, product ownership and engineering culture, written by the people at Baseflow who build, ship and advise every day. https://baseflow.com/journal Selected articles: - What if the tokens get too expensive? Open AI models as a strategic choice (Chris Lukassen) — On AI token cost at scale, vendor lock-in, digital sovereignty, and choosing between renting AI via API and owning open-weight models. https://baseflow.com/journal/what-if-the-tokens-get-too-expensive-open-ai-models-as-a-strategic-choice - Flutter taught me Flutter wasn't the point (Kevin Pease) — On learning, failing, and what actually sticks when learning a framework. https://baseflow.com/journal/flutter-taught-me-flutter-wasnt-the-point - I wasted days automating a 5-minute task (Leonard Tibben) — On the real cost of over-automation. https://baseflow.com/journal/i-wasted-days-automating-a-5-minute-task - BloC vs. Riverpod in Flutter (Elitsa Marinova) — A practical comparison of Flutter state management approaches. https://baseflow.com/journal/bloc-vs-riverpod-in-flutter - Making illegal states unrepresentable (Nahuel Manterola) — On type-safe software design. https://baseflow.com/journal/making-illegal-states-unrepresentable - Catalyst? Products with AI (Chris Lukassen) — On building products with AI. https://baseflow.com/journal/catalyst-products-with-ai - The paradox of Vibe Coding and the risks of automating assumptions (Michiel Kooiman) — On AI-assisted coding and where human judgment stays essential. https://baseflow.com/journal/the-paradox-of-vibe-coding-and-the-risks-of-automang-assumptions - I went from making robots to becoming one (Raul Arturo Villegas) — Personal reflection on engineering and automation. https://baseflow.com/journal/i-went-from-making-robots-to-becoming-one - Digital sovereignty: now what? (Harry ten Berge) — On data control, dependency and European infrastructure. https://baseflow.com/journal/digital-sovereignty-now-what - Why software development in the age of AI demands more craftsmanship than ever before (Jorrit Everts) — On craftsmanship as the foundation in an AI era. https://baseflow.com/journal/why-software-development-in-the-age-of-ai-demands-more-craftsmanship-than-ever-before - From Technical Debt to sustainable software: dealing with legacy requires ownership, vision, and perseverance (Harry ten Berge) — On legacy modernization done right. https://baseflow.com/journal/from-technical-debt-to-sustainable-software-dealing-with-legacy-requires-ownership-vision-and-perseverance - Catalyst? Product Owners with AI: finding the balance (Chris Lukassen) — On product ownership in an AI-assisted workflow. https://baseflow.com/journal/catalyst-ai-for-product-owners-finding-the-balance Werk aan de Code — Dutch-language technology podcast by Baseflow team members: https://www.youtube.com/@baseflowtech Regular meetups in Enschede on Flutter, Rust, AI and product ownership. --- ## 8. Frequently Asked Questions Q: What does Baseflow do? A: Baseflow builds custom software, advises on architecture and AI, and trains engineering teams. In practice that means Flutter apps, legacy modernization, AI implementation and hands-on courses, all under one roof. Q: How does Baseflow use AI? A: AI is an accelerator, not a replacement for craftsmanship. Baseflow uses it where it genuinely adds value, both in the products it builds for clients and in its own work, always with an engineer keeping judgment over the outcome. The foundation is and stays solid engineering. Q: Does Baseflow only work with companies in Twente? A: No. Baseflow is rooted in Enschede but builds for organizations across the Netherlands and Europe, from regional businesses to global enterprises like Google and Marriott. Q: What technologies does Baseflow specialize in? A: Flutter and Dart for cross-platform apps, cloud-native architecture on AWS, Azure and Google Cloud, and modern AI tooling (RAG, agentic workflows, LLM integration). Baseflow is also an active maintainer of widely used Flutter open source packages. Q: How long does a project with Baseflow run? A: It depends on the need. Some clients work with Baseflow through Team as a Service (an ongoing extension of their team), others have a defined project with a clear end, and some engagements are short, focused bursts accelerated by AI. Q: Do clients own the code Baseflow builds? A: Yes. Clients own the code fully. Baseflow builds it and ensures it is maintainable, with no vendor lock-in. --- ## 9. Key URLs - Homepage: https://baseflow.com - About: https://baseflow.com/about - Approach: https://baseflow.com/approach - Culture: https://baseflow.com/culture - Contact: https://baseflow.com/contact - Engineering: https://baseflow.com/services/engineering - Consultancy: https://baseflow.com/services/consulting - AI Readiness Scan: https://baseflow.com/services/ai-readiness-scan - Academy: https://baseflow.com/academy/academy - Courses: https://baseflow.com/academy/courses - Learning Journeys: https://baseflow.com/academy/learning-journeys - Meetups: https://baseflow.com/academy/meetups - Software Development Enschede: https://baseflow.com/software-development-enschede - Journal: https://baseflow.com/journal - Case Studies: https://baseflow.com/work - GitHub: https://github.com/baseflow - LinkedIn: https://www.linkedin.com/company/baseflowit - YouTube: https://www.youtube.com/@baseflowtech - X/Twitter: https://x.com/BaseflowIT - Instagram: https://www.instagram.com/baseflowit/